We developed our business through meeting many of our customers at the various UK Equestrian and Country Shows. Our range of knitwear has now grown since those early days to over 160 styles available in 180 different colours and combinations, and is still very much the creation of our customer feedback. We are of the firm belief that successful ‘niche’ marketers need to develop specialist knowledge to enable them to go that extra mile, and we’ve been completely wrapped up in natural fibre knitwear for over 20 years now. So, for lovers of Wool, Cotton & Cashmere knitwear, we think we’ve managed to create a rather special range that offers you amazing value, without compromising on quality. More importantly, we hope you feel the same! In association with the 100% Pure Wool Board and WoolOvers UK, we ensure that our woollen yarns are of the highest quality, and unlike most high street knitwear today, all of our styles are fully machine washable.