Rudolf Dassler Established the PUMA Schuhfabrik Rudolf Dassler. The company is officially registered on October 1, 1948.In the same year, PUMA’s first football boot, the “ATOM”, is launched. After a long struggle and acheived many goals. At last PUMA and Arsenal Football Club announce a long-term partnership, effective 1 July 2014. PUMA has acquired wide-ranging licensing rights to develop Arsenal branded merchandise on a global basis.